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MediaCom White Papers

 

These white papers summarise the issues raised in our quarterly webcasts.

As the final part of The Insider, our quarterly briefing programme for marketers, we publish a white paper to summarise the issues raised, clarify the key points and offer insightful commentary and advice from MediaCom's team of industry experts.

Previous white papers can be downloaded below:

Pliki do pobrania
  • 09-02-2012

    Rise of the The Empowered Consumer: How to reach audiences in 2012


  • 21-07-2011

    GLOBAL BRANDS: The Impact and Influence of Social Media: Why brands need to become better at generating conversations


  • 31-03-2011

    The Future of TV: How is digital changing the future of TV and can TV help shape the future of digital?


  • 31-10-2010

    The next five years in marketing: How not to be taken by surprise (much)