Czym jest The Insider?

The Insider to nasz kwartalny program komunikacyjny zaprojektowany po to aby pomóc naszym reklamodawcom zrozumieć najnowsze trendy i tematy z branży mediowej.

Each topic is introduced by Blink magazine, which includes both in-depth factual articles and viewpoints on the issues raised from both MediaCom experts and external thought leaders.

This topic is later expanded on via a newsletter containing articles and recommendations for action from MediaCom experts and a live 35-minute webcast featuring high-profile guest speakers.

Previous topics have included 'The Next Five Years in Marketing', 'The Future of TV' and 'The Impact and Influence of Social Media' and have featured guests such as Sir Martin Sorrell, CEO, WPP Group, Gerhard Zeiler, CEO, RTL Group and Carolyn Everson, Vice President, Global Marketing Solutions at Facebook.

To conclude each topic, we publish a white paper summarising the main points of the webcast and providing further action points and tips for advertisers.

To receive updates about The Insider programme, sign up here.

Follow The Insider on Twitter @mediacomglobal where we use the #BlinkMC for all tweets related to The Insider.