NEW YORK-Harvey Goldhersz, a longtime
MediaCom executive with extensive digital and management
experience, today was named Chief Executive Officer of MediaCom
North America.
The announcement was made by MediaCom Worldwide CEO Stephen Allan,
who said Goldhersz is replacing Doug Checkeris, who resigned his
post to pursue other interests. Allan said Checkeris will
remain with MediaCom during a transitional period before leaving
the agency.
Since 2004 Goldhersz has served as Vice Chairman, Worldwide Chief
Operating Officer of MediaCom Worldwide. In this role he also
serves as the global head of digital for the agency and oversees
the global leaders of the network's key agency services including
business science, research, insight, data solutions, media
optimization and strategic planning. In making the
announcement, Allan said Goldhersz will retain these
responsibilities while taking on the North American CEO role.
"Harvey is uniquely qualified for this important and challenging
job," said Allan. "His extensive experience with global
clients and services, and his groundbreaking work with MediaCom's
digital services make him the ideal person to run our North
American operations."
During his 28-year tenure with MediaCom, Goldhersz has held a
succession of increasingly responsible executive roles and worked
on a wide-range of multinational client accounts, including Procter
& Gamble, Dell, Kraft, Sprint, Volkswagen/Audi, Canon, Novartis
and Panasonic, among others.
Allan added: "I would like to thank Doug Checkeris for his many
contributions and accomplishments, firstly as our CEO in Canada and
later as our North American CEO for the past three-plus
years. I would also like to thank Doug for staying on for a
period of time to help us make this important transition."
As head of MediaCom North America, Goldhersz will be responsible
for the management and operation of all MediaCom activities in six
cities in the U.S. and Canada, overseeing an agency with about
1,000 employees and an estimated $7.4 billion in billings,
according to RECMA. He will remain based in the agency's New
York office and will report to Allan.
From 1998 until 2004, Goldhersz served as founder and Chief
Executive Officer of MediaCom Digital and CEO of Beyond
Interactive. During this time he successfully merged four
entities-Beyond Interactive, MediaCom Digital, media.com, and Grey
E-Media. Under his leadership, MediaCom has grown to become the
largest integrated interactive media agency network in the
industry, as ranked independently by RECMA. As founder and
CEO of MediaCom Digital, he created one of the industry's first
companies to deliver integrated online and offline media solutions
for e-commerce marketers and interactive brands.
Prior to his roles at MediaCom Digital, Goldhersz served as Senior
Vice President, Strategic Media Planning, at MediaCom and Grey
Media. In those roles he oversaw a multi-billion dollar media
portfolio for a wide range of blue chip marketers.