Jamie comes to MediaCom from Aegis Media's digital
marketing agency Isobar, where he led global client services for
some of the world's largest marketers across multiple markets.
In his new role, Jamie will be responsible for the
management and operations of all MediaCom activities across
Canada. Headquartered in Toronto, MediaCom Canada is the
largest media agency in the country, with over $885 million in
billings, according to RECMA.
Jamie will assume the role effective November 9th, and will
report into Doug Checkeris, CEO, MediaCom North America. He
replaces Amanda Ploughman who recently resigned from the company
after leading the agency for the past three years.
"Jamie has the skill and experience in client leadership,
digital marketing and insight-driven communication planning to
bring exciting, new, world-class thinking to our clients," said
Checkeris. "We have been strengthening our leadership across
North America. The addition of Jamie to the team will bolster both
the important Canadian market, as well as our shared capabilities
across the entire region."
Jamie has over 14 years of experience running media and
marketing accounts for global clients. Prior to joining MediaCom,
he built and led the global client management function for Isobar,
overseeing the seamless integration of digital investment across
Aegis Media's global client roster. His leadership spanned a
diversity of clients, including Johnson & Johnson, Fox,
Panasonic, Renault, Mattel, Lego and SCA digital.
Prior to joining Isobar, Jamie held top leadership
positions at Aegis Media's Vizeum. After leading new business
and marketing for Vizeum Global across 33+ markets, he was tapped
to launch and run Vizeum USA, where he managed key clients
including Schick, Rayban, Eurostar and Foster's wines.
Before joining Isobar, Edwards was global account director for
Aegis Media's Carat International. He started his
career as a media planner and buyer at Booth Locket Makin.
Jamie is an honors graduate of Queen Margaret University
College, Edinburgh, with a degree in business.