poniedziałek, 19-07-10

MediaCom USA wins the Travelers Insurance business

 

This is a tremendous win for the agency-an account with roughly a $100 million in annual spending.

MediaCom wins

The Travelers has awarded its media planning and buying assignments to MediaCom without a review. The insurance firm spends approximately $100 million annually on ads.

The account which was previously handled by Starcom is being handled by MediaCom effective immediately.

Read more here.