It is understood that WPP aims to rationalize and consolidate
its portfolio of media agencies across the MENA region focusing
today on MediaCom. The new MediaCom will enjoy a shared portfolio
which will include Nestle, National Bank of Abu Dhabi, Volkswagen
Audi Group, P&G, Shell, Aujan and Turkish Airlines to name a
few.
Eric Hanna, formerly Grey Group's MENA COO, will now lead the
MediaCom MENA network from Dubai, reporting directly to Nick
Lawson, MediaCom's London-based EMEA CEO. Commenting on his
appointment, Hanna said, "Leading MediaCom and supporting the
seamless merging of two WPP agencies in the region is a challenge,
one I am really excited to take on. The two teams are a solid match
in terms of skill set and outlook.
Everyone in the region is ready to leverage the power of
MediaCom globally to offer clients differentiating media solutions
that help build their brands and as a result, business." Lawson
added, "The MENA region has shown real resilience over the past
year or two making it strategically important for our global
operation and a focus for further investment. It was imperative
that we identified the right person for the job and in Eric Hanna,
we believe we have. Eric has very solid knowledge of the region
having worked there for many years. This combined with his
experience both in house and agency made him the ideal candidate to
lead MediaCom into this new phase of its life."